Table of contents –

• What is a marketing tool?
• Most useful digital marketing tools

1. MailChimp
2. Google Analytics
3. Google Ads
4. Canva Business
5. Trello
6. Slack
7. Yoast SEO
8. Survey Anyplace
9. Ahrefs
10. SEMRUSH
11. Clearbit

What Is A Marketing Tool?

In the simplest terms, a marketing tool might be a method, plan, or software used to advertise goods or services with the goal of increasing sales for a company.

Marketing campaigns allow a company to interact with customers directly, so companies may use different types of tools to collect and analyze key information. Businesses often use a variety of tools to carry out their marketing strategy since each kind of marketing tool has a  unique purpose.

Most Useful Digital Marketing Tools

1. MailChimp

To plan and automate digital marketing campaigns, use MailChimp, a social advertising and email marketing platform. It is one of the top digital marketing tools available for enhancing your campaigns and monitoring the volume of traffic. Additionally, the platform supports multiple integrations with different SaaS companies. With the help of the tool, you can interact with your audience through email campaigns. MailChimp is undoubtedly a well-renowned name in the world of email marketing.

The features of MailChimp:

• Creates better content with easy-to-use design tools
• Use an AI-powered assistant for generating custom designs.
• Create personalized emails and get up to 6 times more orders using marketing automation
• Provides tools for getting insights and analytics in one place
• Moreover, provides a free plan for small marketers. You can easily reach the right audience at the right time with MailChimp’s pre-built, customizable email automation. The best thing is that you can also please your consumers and keep your business top-of-mind by sending birthday greetings, using welcome automation, and sending order alerts.

MailChimp can help you improve traffic, boost conversions, and boost sales for your online retail and e-commerce firm.

2. Google Analytics

You can use Google Analytics, a potent digital marketing tool, to guide a variety of marketing choices. You can simply track both your e-commerce business and the objectives as well as goals that can keep your business stay on track. Marketers may easily comprehend the directions that must be taken with the website modifications and changes by using the numerous data insights that Google Analytics offers. All you need to do to get started is install Google Analytics on your website.

The features of Google Analytics:

• Gives you information about traffic on your website that is divided by devices, products, pages, and more.
• Lets you create your metrics, dimensions, as well as a dashboard for easy access to data and information.
• Aids in improving your understanding of your target audience. You will receive real-time updates about visitors to your website, including information about the pages they are presently viewing. This will give your visitors a better user-friendly experience, which will help you make your landing page more appealing.
• Lets you learn more about the performance of the company.
• Enables you to share the insights using a variety of reporting tools.
• Lets you organize and visualize the data in accordance with your business’s needs.
• Last but not least, Google Analytics has a tonne of functions, features, and the capacity to produce dashboards and reports that are customized.

3. Google Ads

No matter how big or small the business is, Google Ads can be used to promote it. Although a lot of marketers believe Google Ads is too pricey, it is one of the most effective digital marketing platforms that may grow your company.

The features of Google Ads:

• Drive website visits
• Increase the call calls from customers through a click-to-call button
• Increase footfall in your shops
• To use Google advertising efficiently, people must first learn how to do so; otherwise, you will be wasting your money. The best thing about Google Ads is how relatively simple it is to calculate return on investment (ROI). Furthermore, the platform is much quicker and simpler to use thanks to new artificial intelligence technologies. The AI features can help you get results faster in Display advertising. 
• You can target your consumer base based on a variety of criteria, such as age, gender, geography, occupation, etc., thanks to the numerous targeting choices. You won’t find this in other digital marketing tools, therefore it stands out.
• The ability to access Google Agency Account Strategist is crucial since it allows you to learn about the newest services that Google offers. Additionally, having access to this also gives you access to some beta testing.

4. Canva Business

If you are involved with digital marketing, you’ll appreciate the necessity for a good design tool that can assist you in producing eye-catching social media posts and other marketing materials. With the help of Canva, which is surely a well-known design tool, you can create marketing campaigns that are successful using visual content that can be shared on blogs, websites, social media, and other platforms. The foundation of any digital marketing effort is visual material. You must create engaging posts if you want to draw in your target audience.

The features of Canva:

• You may modify posts and make any kind of graphs with Canva.
• The tool has a lot of templates. You can use its enormous collection of stock photographs, illustrations, graphics, icons, and vectors to produce any kind of visual content for your marketing campaign.
• It gives you the option to select from a vast array of designs, including those for postcards, brochures, CD covers, wallpaper, books, resumes, certificates, magazine covers, letterheads, presentation graphics, blog banners, cards, posters, flyers, presentations, logos, as well as social media.
• Moreover, its simple drag-and-drop design allows you to create visual pieces according to your campaign. The best aspect is that you can create visual content for your digital marketing campaign without the help of an expert designer.

5. Trello

Trello is surely a good option if you’re searching for a content management system that can help you brainstorm and strategize content for your digital marketing campaign. Thousands of digital marketers around the world utilize it as one of the most well-liked content management systems to plan, arrange, and produce content for the web.

The platform keeps the entire team working together, which greatly facilitates and manages communication. You can assign several team members to a single card so they can work on a project together. You will be aware of who is in charge of creating, writing, editing, publishing, and adding call-to-action offers to a post in this way.

The features of Trello:

• Allows you to create cards and incorporate notes on the card topic while creating deadlines and assigning topics to specific teams.
• Facilitates remote working where your teams can perform their tasks and projects from anywhere.
• You can use Trello for organizing your digital marketing campaigns and making sure that you never miss out on anything that your team is doing.

6. Slack

Every single day, digital marketers use Slack. You can communicate with clients, discuss new articles, projects, and support tickets, exchange helpful content, and send messages using Slack.

If you have a distinct team of digital marketers, you will surely be needing a powerful medium to communicate effectively with them. Slack is useful in this situation.

The features of Slack:

• Makes it simpler to communicate with team members over the web in real time.
• Lets you follow everything related to the projects, teams as well as channels.
• Lets you do message and video conferencing as well.
• Helps the teams in collaborating from anywhere
• Despite  it seems like a messaging app, it is much more than that. Your organizational efficiency might be tightened by slack. It is not a tool for collaboration or project management. With a wide range of settings and choices, it functions as a communications platform. You can have both public and private group talks on it, as well as searchable group conversations. Moreover, the interface’s colour scheme can be modified, and you can make unique groups.

7. Yoast SEO

Yoast SEO is undoubtedly a name you’ve heard. One of the most well-known and popular WordPress plugins, it aids online marketers in optimizing their websites to rank higher in search engine results.

Yoast SEO provides assistance with details where WordPress is less capable, like sitemaps, keyword management, content creation, and the use of webmaster tools, among other aspects.

The features of Yoast SEO:

• The tool has a wide range of functions that aid in website optimization.
• Incorporates built-in content analysis, description management, meta keywords, rich snippets, social features, XML sitemaps, as well as features to manage duplicate content.      
• Enables you to create better content for your digital marketing efforts.
• This plugin grants you the ability to utilize the Yoast SEO meta box, enabling you to include meta descriptions and meta titles for your content. Additionally, installing a third-party plugin is not required to use XML sitemaps.
• It creates XML sitemaps for websites and submits them to search engines automatically.
• The best aspect is that you can shield your RSS feed from content scrapers and plagiarism. This safeguards you against third-party websites using your work as their own

8. Survey Anyplace

Survey Anywhere is the finest tool for marketing professionals to design entertaining and engaging quizzes, assessments, and surveys for their target audience. It is a fantastic digital marketing tool that will let you interact with your target market and support the development of brand personality and identity.

You can use this tool to create some high-quality surveys for your digital marketing campaigns that will benefit you in the long run if you are tired of doing traditional surveys to determine the current demand for a product or business.

The features of Survey Anyplace:

• Enables you to create questionnaires that produce insightful results
• Offers the respondents personalized guidance in response
• Aids in comprehending market demands, consumer preferences,  what features are they looking for, and more.
• Survey Anyplace also enables you to customize questionnaires and surveys with your own branding, allowing you to establish and reinforce your brand identity. Simply put, you can develop a brand that meets the expectations of your customers based on the user experience. The platform’s ability to let you create your own questions and let you incorporate photographs in your surveys is its strongest feature.
• The surveys you offer are attractive, simple, as well as mobile-friendly.

9. Ahrefs

You may optimize your website based on your marketing needs more easily thanks to the array of SEO tools provided by Ahrefs. It is primarily used for checking backlinks, and with its massive data index, the tool is undoubtedly one of the most in-demand ones for digital marketing.

The features of Ahrefs:

• Lets you optimize your website.
• Enables you to strategically select topics and locate the right websites for your content
• Aids in the analysis of the competition
• This comprehensive SaaS tool provides a free trial, data index, and snippets of customer reviews.
• Lets you manage your projects.
• Allows you to monitor your ranking progress.

10. SEMRUSH

SEMRUSH is one of the most comprehensive digital marketing tools that facilitates the expansion of a business’s online presence through various strategies such as search engine optimization (SEO), content marketing, market research, advertising, social media management, and search engine reputation management.

 The features of SEMRUSH:

• Aids in boosting organic traffic with SEO tools as well as workflow
• Helps in creating content that ranks
• Helps you find ways of reaching more prospects with less spending
• Unveils competitors’ strategies and tactics
• Also, supports building social media strategies.
• Also, according to their official website, SEMRUSH is a favorite digital marketing tool among 7 million marketing experts. The tool has won many awards as the best SEO software. The tool is incredibly simple to use; all you need to do is find your keyword strategies, implement them, and begin tracking them. The tool is available for free trial, however after seven days the user must select a subscription plan.

11. Clearbit

Clearbit is a data and API company that offers businesses data on companies and people. It provides a variety of services including:

• Company data: Clearbit provides data on companies such as size, location, technology stack, and more.
• Enrichment: Clearbit can enrich a company’s existing customer data with additional information, such as firmographics and technographics.
• Lead generation:  Clearbit can help businesses generate new leads by identifying as well as profiling new potential customers.
• Risk management: Clearbit can also help businesses identify and mitigate fraud by providing information on companies and individuals.
• Clearbit’s data is also used by sales and marketing teams to improve lead generation and account-based marketing, by customer success teams to improve customer retention, and by compliance and risk teams to prevent fraud and comply with regulations. It can be integrated with various platforms such as Salesforce, Marketo, and more.

You can surely enhance your understanding and control of your digital marketing campaigns using these valuable tools. It’s important to note that although some of these tools provide a free trial, they all require payment. However, the benefits they offer make them worth the investment!